Global to Local

Campaign

Branding

Social Media

A/V

Project Summary

Global to Local is a biannual, interactive campaign to encourage University of Georgia students to get out of the downtown bubble and support local, ethnic restaurants. The campaign takes place over five weeks with a restaurant being highlighted each week on the Instagram page. Participants are encouraged to dine at these restaurants to support local businesses owned by people of color. They are also able to pick up a collectable book and sticker to go along with each restaurant.

Digital:

Jessica Ayoub

Abbie Herrin

Riley Moon

Eli Searcy

Print:

Fanny Cheng

Christine Fancher

Julia Lee

Anela Leide

Social Media Posts

Social media posts created primarily for Instagram. Posts highlight the restaurant of the week, menu items, and location. Stories included facts about the featured restaurant and its country of origin.

Pattern Design

Patterns were used as a decorative element for the background of our posts. I composed the patterns using illustrations of various menu items from each restaurant drawn by Anela Leide.

Interactive Booklet

The print team created an interactive booklet that would be released along with the campaign. Users would be able to pick up the book at any location and collect custom stickers at every restaurant featured.